maydesign projects

CASE STUDY

CONCEPT

IRIS is a conceptual proposal for a premium perfume created from strategy and design. The eye-shaped bottle represents the central idea: a product that is not only perceived, but rather it attracts attention and generates presence.

OBJECTIVE

Design a complete brand from scratch, integrating visual identity, narrative and strategy conversion. The focus is not just on the product, but on the experience around it.

VISUAL IDENTITY

The art direction is built on a minimalist foundation with high contrast. Dark tones, transparencies and subtle details generate a feeling of modern luxury and quiet sophistication.

IDEAL CUSTOMER

User who values aesthetics, exclusivity and design. You are not just looking for a perfume, but a visual and emotional experience aligned with your lifestyle.

SALES FUNNEL

Attraction: social media content and ads
Interest: visit to landing premium
I wish: storytelling and branding
Decision: trust and social proof
Conversion: optimized purchase

RESULT

A complete system that connects design, narrative and strategy, transforming an idea conceptual in a brand with a clear path towards conversion.

Industrial sector web project — Industrial maintenance

I have developed various SEO-oriented web pages for the industrial maintenance sector, with the aim of improving online visibility and attracting qualified clients. Each website has been designed with search engine positioning in mind, clarity in the communication of services and generation of contact opportunities.

ROBOTIC WEBSITE PROJECT

Llogauto — Web and digital strategy

I have developed the low-cost renting website for Llogauto with an SEO approach, a clear value proposition and a structure aimed at converting visits into contacts. Additionally, every summer I develop its advertising and content strategy for social networks, creating visual campaigns, videos and creative pieces to increase visibility, attract customers and reinforce the brand. This project combines web design, digital marketing and social media management in the most important business moments.

Isakova Aesthetic Academy — Digital presence and content

I have worked on the digital presence of Isakova Aesthetic Academy, developing visual content and strategy on social networks to improve its visibility and connect with its audience. The objective has been to transmit professionalism, specialized training and a careful image in accordance with the aesthetics sector. The project has included content creation, video editing, training communication and digital positioning, adapting the message to attract both students and people interested in aesthetic treatments. This work reflects how a coherent digital strategy and attractive visual communication can enhance the image of an academy and improve its online reach.

Kaur Fabrics and Haberdashery — From digital presence to e-commerce

I collaborate with Tejidos y Mercería Kaur developing their digital presence through content strategy, social media management and visual design. I started working on product communication, brand image and connection with its audience. When the community and visibility grew, I created its online store to expand the reach of the business and facilitate the purchase of fabrics and haberdashery online. With this project I have connected digital strategy, web design and visual communication to transfer the essence of the physical store to the online environment without losing its identity.

Impact and digital evolution of the project

The project has achieved notable growth on social networks. It currently has more than 4,000 followers on TikTok and 1,290 followers on Instagram, improving the brand's visibility.
Local positioning has also been worked on in Google Business, generating qualified traffic to the physical store and the online presence.
This growth demonstrates how a well-focused digital strategy, together with coherent visual communication, can boost the online presence of a traditional business.